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Mastering the art of persuasion

Mastering the art of persuasion

Learning & Development

Alexis Natividad

Alexis Natividad

5 Dec 2019, 07:30 — 4 min read

“Salespeople need to constantly be on top of their selling game,” shares corporate trainer and educator Lhoree Valerio. “While it is important to keep up with every latest industrial and technological trend, some practices stay the same, making the secret of power selling a gem throughout these years.”


Here are some practical tips to master the art of persuasion.


Communicate
 your value proposition

With 15 years of experience in marketing and operations management, Valerio continues to emphasize the value of knowledge in sales expertise, customer relations, and good reputation. “Impressing your client with your customer services and capabilities is a must. They need your expertise, but it is important to note that they purchase and hire services for their purposes, not yours.”

Also read: Value Proposition - Business concept of the day

As you build trust and knowledge, your confidence and faith in what you believe will shine in everything you say or do.


Have a well-researched proposal

As a salesperson, it is important to know every nook and cranny of your services and your client’s needs. To begin with, there is nothing like a well-thought, well-planned, and well-researched proposal. According to Lhoree, it is important to know your brand and know your competitors. And when you do, propose plans and suggestions in a way that tells them what needs to be done for their benefit, without overstepping bounds and being a know-it-all.

 

Make your pitch believable

Once you know everything about the product, muster the confidence to make your sales pitch more believable and plausible to possible clients. As you build trust and knowledge, your confidence and faith in what you believe will shine in everything you say or do.


Engage with your client

Don’t stop there, engage your client! Let the conversation flow, let them complete their statements, pay attention. And remember, you can’t build a relationship unless you connect with and know your client well. It’s not enough to know your service and your client needs alone. Build the foundation and strengthen your business and professional relationships.

Also read: How to win a client


Valerio recently facilitated the Secrets of Power Selling seminar which was attended by employees of Philippine National Bank, H&F Retail Inc., and Gateway Network Solutions. Valerio is a corporate trainer who also gets to rub off her passion and experiences to the next generation leaders and game-changers as a professor in De La Salle-College of Saint Benilde. Her corporate trainings include a wide array of topics, among which is Power Selling.


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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.

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