30 Jul 2018, 10:51 — 1 min read
Definition: An innovation, service, or feature intended to make a company or product attractive to customers.
Example: The value proposition of the app with a sophisticated ‘Maps’ feature is that it can help make travelling easier and faster for users.
Business Insight: A value proposition is a differentiating element for a brand. It can be the foundation for growth for a company.
Posted byGlobalLinker Staff
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