3 Low-Cost Advertising and Promotion Ideas For Small Businesses
“I want to quickly grow my customer base and boost my brand value. But I don’t have the budget to advertise. I’m just a small business!”
“What are some affordable advertising/promotion avenues I can explore?”
“How can I leverage them effectively without breaking the bank?”
Promote your business every time you communicate
Leverage the power of the community
Go social on social media
Many small businesses rely on “word of mouth” (WOM) in lieu of advertising. After all, if people are saying good things about you to people they know – it’s free publicity, right?
Yes, WOM is great publicity.
And it’s a great way to build trust with your audience or potential customer base.
However, it’s also slow, difficult to control and almost impossible to measure. For example, how can you tell if WOM over the past year has generated additional sales for your business?
Answer: you can’t!
And if your business is new and still finding its feet, WOM is practically non-existent. After all, people don’t know you well enough to talk about you. So if WOM is not an option for your small business, how can you still promote it?
Well, if you want to grow your customer base and create a solid foundation as a reliable business, you have to do some advertising and promotions. This is especially true in the post-COVID world where anxieties are high and trust in businesses is low.
Your challenge: I don’t have the budget to advertise
The answer: There are several advertising/promotion avenues you can explore without burning a hole in your pocket
Ready to explore these avenues?
Let’s get started!
Idea#1: Promote your business every time you communicate (with anyone!)
As a small business owner, you probably hand out a business card every time you meet a new prospect or attend a networking event. Make such exchanges count! Talk about your business, its USP and its purpose. Let people know how they will benefit by collaborating with or dealing with your firm. Ask them about their business challenges and if your company can help resolve those challenges, and how.
You can also print out one-page flyers and hand them out at such events.
Apart from business cards, you also create and disseminate a lot of other documents in the course of doing business. Use their promotional possibilities to full advantage:
Add your company logo, name and tagline in a visible spot
Include contact information
Select your brand colors
Make sure all documents follow content and graphic guidelines w.r.t fonts, colors, spacing, layout, etc.
Create a company letterhead and make sure that any document you send out (electronic or printed) is printed on this letterhead. Again, the logo, name and tagline should be visible. Place a printed brochure in your reception area.
Your email should have a complete signature with your contact information, promotional tagline and social media links, if any.
If your business has a vehicle (car, van, motorbike, etc.), decorate it with the name and address of your company. Think of all the people who will see your vehicle when they’re stuck in traffic!
You can also send out press releases (PR) to get some free business promotion. The caveat is that your PR must contain newsworthy information, and be engaging enough to get people’s interest.
All these assets are promotional tools for your business. Why not make them work for you?
Idea#2: Leverage the power of the community
Community advertising is several steps ahead of plain old WOM. Your business doesn’t function in a people-free vacuum, so why not make use of them to promote your firm?
Join an industry association or networking group. For a membership fee, all such organizations offer advertising and promotion opportunities to their members. Try these ideas:
Create an ad banner on their website
Contact other members with an “elevator pitch”
Volunteer to help at their next face-to-face event
Design flyers, leaflets, banners or brochures, and hand them out as you meet people. Make each interaction count so people don’t forget you as soon as they turn their backs on you
You can also participate in trade shows or exhibitions. Buy a booth, sign up as a speaker or volunteer your services. Give out your branded merchandise as freebies. Participating in a big trade show can be quite expensive so look for smaller events put on by local business associations or focused on your particular industry.
You can also give a seminar or presentation at events. If there’s no direct tie-in to your product or service, you can still give a presentation on a related topic. Or you can present your topic through your local college or university.
Joining forces with other businesses (“buddy marketing”) can also increase your advertising power and marketing reach. Co-host an event with another firm or send out a joint email newsletter.
Volunteer your services for community events, or advertise with banners or leaflets. Visible, tangible involvement with the community is more than good public relations – it’s also very effective small business advertising.
Idea#3: Go social on social media
Social media advertising is ridiculously cheap. But if still don’t have the budget, you can always participate in social media for free.
To get started with social media, create a social media plan with a content schedule.
Create a page for your business and put regular content out. Make it interesting and valuable, not sales-y or promotional. Mix informational posts with promotional posts for a good mix. Do include posts for festivals or other special days (e.g. Mother’s Day), even if it’s not directly related to your business.
Be prompt in replying to messages or comments. On social media, anyone can be a prospective customer!
Comment on other pages and share/curate content that your readers might find interesting, and that’s relevant to your company.
Record video promotions of your products or services, and post them on YouTube or other video-sharing sites.
You can also promote your business by blogging for your own site, and writing guest posts for other sites. Build a reputation as a thought leader and build positive WOM. With each article, include a short blurb about yourself and your business with an email address or link to your website.
Build your social media and online presence and make it count. You don’t have to be everywhere all the time. Choose your platform and be consistent.
A final word
Even if you’re a small firm with a limited or non-existent advertising/promotion budget, there are still things you can do to take your business forward. Try these advertising ideas and select the ones that work best for you. You will surely grow your customer base much more quickly than you would by relying on WOM alone. But do keep in mind that marketing, advertising and promotions are most effective if you plan out your campaigns and diligently track your results.
Did you like this post? Would you like create such powerful content for your brand? Cynergi can help! From websites and blogs to newsletters and social media – we can create content to grow your brand’s presence and establish your thought leadership in your industry! Contact us today!!
Website: cynergi.org | www.cynergiconnects.com
Phone: +91 9833837428
Protect your network better and faster with Sophos Unified Threat Management (UTM)
Simplify your firm’s IT security without the complexity of multiple-point solutions – with Sophos Unified Threat Management (UTM).
Sophos UTM provides advanced security protection for the entire network, from the firewall to endpoint antivirus, with advanced next-gen cloud sandboxing technology. Easy to deploy and manage, Sandstorm provides ransomware and targeted attack protection, visibility and analysis. It offers powerful cloud-based protection to quickly and accurately identify evasive threats before they enter or damage your network.
With its intuitive user interface (UI) and configurable real-time dashboard, Sophos UTM makes day-to-day management tasks easy. The solution is built using Intel multi-core technology, solid-state drives and accelerated in-memory content scanning to deliver outstanding performance and lightning speeds.
A built-in reporting feature provides managers the freedom and flexibility to shape security policies, keep their users secure and boost network performance. Deployment with Sophos UTM is a breeze with multiple options like hardware, software, virtual or cloud plus simple options for high-availability, clustering, branch office connectivity, wireless and centralized management.
Offering world-class protection capabilities for firewalls, email, mobile, web and wireless networks plus unbeatable features like endpoint email encryption and DLP; Sophos UTM gives complete security in a single modular solution.
Advanced features offered by Sophos UTM:
Configure firewall rules that cover multiple destinations, sources and services
Country blocking and Intrusion Prevention System (IPS)
Advanced web protection options, policy settings, filter action wizard, test tool and built-in web reports
Enhanced real-time app control
Advanced Threat Protection (ATP) features include multi-layered protection and selective sandboxing
Securely connect remote offices to your primary network security appliance
Configurable real-time dashboard and intuitive reusable network object definitions
Sophos UTM is one of the world’s most popular network security solutions. And it is now available in India from Prime Infotech Solution!
To know more about Sophos UTM or to order a license, contact Prime Infotech Solution today!
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4 Critical Reasons to use Technology for Legal Transaction Management
If you are part of a legal firm, you probably already use technology for a number of reasons:
Artificial Intelligence (AI) to rapidly identify case law precedents
Judicial analytics to make better predictions on rulings
Advanced document technology to assemble and check contracts and other crucial legal documents
Technology-assisted review to deal with and process piles of eDiscovery
But are you using technology for Transaction Management?
Or are you still stuck on slow, expensive, old-fashioned manual processes like:
Email for sharing and negotiating documents
Conference calls and meetings for discussing project updates
Physical signatures to finalize executed deal documents
When you rely on such laborious, paper-driven and error-prone processes, you grapple with issues like:
Difficulties locating latest versions of documents and accurately maintaining their history
Lost time in rechecks, manual updates and unnecessary discussions
Increased costs in creating, maintaining and sharing mountains of paper
Due to such challenges, it can take firms months to deliver the closing binder or bible to their clients and other key stakeholders.
Here are 4 ways technology can revolutionize transaction management for your legal firm!
#1: Simplify transactions and reduce processing times
In simple terms, technology can make your transactions faster and simpler. Whether it’s centralized process checklists, collaborative online workspaces or digital signatures, you can accelerate and streamline your closing process in tangible, meaningful ways with technology.
When lawyers no longer have to contend with time-consuming tasks like monitoring version changes and getting signatures on documents, they can use their time more strategically on value-added activities that make a real difference to their firms’ bottom-line.
#2: Reduce write-offs and improve the customer experience
With the use of technology, lawyers can produce and deliver their clients’ closing books in minutes instead of days or weeks. They can also automate the steps required to create, distribute and track signature pages, which can lead to an overall better experience for the lawyer but more importantly, for the client.
#3: Increase security and decrease risk
The use of a secure, encrypted, multi-location online platform along with real-time digital signatures makes it easy to maintain and negotiate transaction documents. Now you no longer have to communicate project updates through email (which can get lost) or via conference calls and meetings (which can be tedious and time-consuming).
Moreover, technology also eliminates the risk of mailed and emailed documents falling into the wrong hands and the possibility for changes going undetected and causing confusion or errors in the final document.
#4: Improve collaboration and harness the ‘wisdom of the crowd’
When it comes to multi-person teams; collaboration, accountability and tracking are critical. Technology can help firms assign tasks, check progress and set reminders for all stakeholders to keep everything running smoothly and on track. Technology-enabled advantages like real-time status updates, clear version control and transparent document revision history allow all stakeholders to collaborate better for more advantageous outcomes all-round.
Prime Infotech Solution is a leading reseller of IT solutions that are trusted by law firms all over APAC. From Workshare and Nuance Power PDF to iManage and Bitdefender – we have everything you might need to keep your firm running smoothly and your clients happy. To know more about our product list, volume discounts and free trials, contact us today!
Phone: 022-2308-0666, +91-9833650378