Alwyn Lasrado

Business Development

The COVID-19 lockdown has wrecked havoc and a crisis is looming. Recession and large scale job losses are inevitable. A lot of companies will NOT survive. If you’re an entrepreneur, the question on your mind is probably “what should I do to sustain my business?” The sales and marketing functions have never been as critical or as relevant as they are now in this post COVID-19 era, BUT selling will NOT be the same. Don't wait for the pandemic to end to start your business growth. How organizations and particularly SMEs adapt to the current situation, will be the key to their survival. I represent Omnia – a sales management and execution firm specializing in helping SME organizations reach their full revenue potential. I am happy to offer my time to my fellow entrepreneurs and help them bounce ideas on sustaining sales in the post COVID-19 era. Reach out to me on alwyn@omniaventures.in and we can setup a mutually convenient time for a discussion.

Alwyn Lasrado

Business Development

The sales and marketing functions have never been as critical or as relevant as they are now in this post COVID-19 era, BUT selling will not be the same. How organizations and particularly SMEs adapt to the situation, will be the key to their survival. Don't wait for the pandemic to end to start your business growth. The time is now.

Alwyn Lasrado

Business Development

"Value" is one of the most overused as also misused terms today. It is not at all a synonym for low price. Customers do not buy solely on low price but at a value where the perceived price-benefit ratio is the best. Therefore, value selling is essential to the success of any business. Unless of course, one is the low-price leader which most of us aren't. Also, it needs to be understood that selling value cannot be only about justifying the cost nor providing that something ‘extra’. Buyers prefer sellers who care about and listen to them – in short, those sellers who build relationships. Buyers buy from people they like, price is just an excuse they will use to justify their decision. #ValueSelling #BuildingRelationships #Listening #Sales