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Anil Kumar

369 week ago, 4 min read

Branding & PR

The Dark Matter

Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.
Anil Kumar

395 week ago, 5 min read

Marketing

Nudge, nudge, wink, wink

Anil Kumar outlines the increasing prevalence of ‘nudging’ or psychological marketing that is used to push sales.
Anil Kumar

396 week ago, 5 min read

Marketing

Marketing? Say that again!

A reflection on the fading importance of the traditional 4 P’s in marketing & how the foundation of marketing has been redefined.
- 1 Comment
Anil Kumar

400 week ago, 5 min read

Digital & Technology

Digital Evolution: The making of Human 2.0

Anil Kumar, Founder of Planetworx, opines about the possibilities in technology in the future and its impact on us humans.
- 4 Comments
Anil Kumar

407 week ago, 4 min read

Entrepreneurship

Demonetising entrepreneurship

Anil Kumar, Co-founder of Planetworx Technologies outlines what it takes for an entrepreneur's journey to be fulfilling even as they work towards business success.
- 2 Comments

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