25 Feb 2022, 12:58 — 6 min read
“In the digital age, build a website before you build a workplace.”
This advice may have sounded absurd a few decades back, but in the information age, it ought to be the maxim of every smart business owner.
A website provides visibility for your business, accessibility for potential customers and partners to gather details about your business and a platform to drive sales. What’s more, a website acts as your 24x7 sales force with a global reach at a relatively minimal cost. For small businesses a website is even more vital as it levels the playing field with larger competitors. Your website content may include company description, business inspiration, products/ services details, contact information, client testimonials, relevant industry news, whitepapers, sitemap etc.
A website provides visibility for your business, accessibility for potential customers and partners to gather details about your business and a platform to drive sales. It acts as your 24x7 sales force with a global reach at a relatively minimal cost.
The true worth of your website is determined by the volume of traffic it garners. What do we mean by traffic? Well, it is the number of people visiting your website and your aim should be to direct as much traffic as possible towards it. But how do you do that? There are many ways to increase more traffic to your website. Let’s find out!
Almost everyone having an online business or a website knows the importance of advertising. But it is important to remember that advertising can also be of different types. Paid search, social media advertising and even display advertising. You can set up a specific budget for paid advertising and can even choose your goals; do you want more traffic or you want to convert them too? Accordingly on social media too, you can attract specific customers to come to your website and check out the content. Social media networks make use of user information to serve highly relevant advertisements based on interactions within a specific platform.
What lures you the most into opening a news link? The headline of course! You can apply the same rule to your website’s content and direct a huge traffic. Master the art of headline writing and write headlines that compel a reader to visit your website and read the content.
Put in some efforts into your SEO and find out long tail keywords that you can use in your website to rank. Only if you rank well will people be more interested in knowing the content of your website. Majority of web searches are long sentences which become keywords and if your website provides the answer to the search queries, you can undoubtedly get more traffic.
Keep in mind a few practices that you need to constantly maintain. Are you using proper alt tags for your images? Is your meta description crisp and does it well describe your offerings? Are you creating internal and external links to your website? Are you using keywords in meta description? If not, start doing them because they will make your website more relevant and you will be able to get more traffic.
Also read: Harnessing the full potential of SEO
With social media taking over physical meet and greet, its time you involve yourself more on online media. Get active on all the social media platforms, comment on discussions and posts of pages that are similar to yours, engage with influencers and audience who you think might be interested in your website.
Who said you can’t recycle your content? The same content can be used in multiple ways for multiple posts. And if you feel you are running out of ideas for fresh content every day, you can start republishing your work on larger publications. This will get your website the much needed attention from readers and you would have a swift flow of traffic to your website.
Also read: Content marketing & how it can help grow your business
Humans are imaginative by nature and a good image can do the trick of getting more traffic to your website. Use images that are eye-catching. This will automatically boost even a dry content and make it extra special.
With more and more people using internet on their smartphones, the need of the hour is to have a responsive website design. Your website should be easily viewable on any tablet or mobile device. This is a great way to motivate people to access your website, thereby increasing the traffic to your website.
Do your research, pick up sites that are popular and start guest blogging. Yes, that can help people know who you are and if direct them to your website if they really like your content. This is also a great way to build your brad identity.
Analyse your own data using tools such as Google Analytics and use the information to make your content better. In addition to this, keep a close tab on what your competitors are doing. We aren’t suggesting you copy them, but being open to see what your competitors are doing can give you fresh ideas and a different perspective to things. This way you can also understand what is trending, what are people reading or searching for.
Keep these tips in mind and you should be able to direct a good amount of traffic to your website!
Also read: Web hosting 101: How to find the best web hosting service?
Image courtesy: shutterstock.com
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
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