There is stationery, and then there is customised stationery. While the former fulfills a functional role, the latter evokes joy and makes the mundane memorable. Shubham Birla is an entrepreneur who realises the value of bespoke products and he launched Print Magical, to elevate stationery, personal items and home décor to a whole new level.

A testament to the founder’s creativity and taste, Print Magical’s assortment of personalised items are constantly updated to keep up with the latest in design and represent the brand’s aesthetic. “We have a wide variety of personalised and corporate gifting products. We have been in the industry for the past four years and have both corporate and retail clients,” shares Shubham.

Creating a customised online store

A little over two years back, Shubham made the strategic decision to create his very own customised online store with Linker.store. Talking about the motivation to sell online he says, “We were doing business offline but as per the change in the industry we needed to move ahead and keep up with the digitisation trend of the economy. Going digital is a blessing for any kind of business, as it gives you double or triple digits growth.”

The process of creating an online store with Linker.store was hassle-free for Shubham. He shares, “GlobalLinker is a large company that is providing opportunities to small as well as big businesses to take their business online. As a business owner, I really appreciate that they have removed a lot of huddles in the process of starting an online business with Linker.store, like hosting, payment gateway integration, logistics and many other things.”

GlobalLinker offers full functionality for taking your business online. They help you to sell more, sell faster, and grow faster. They have removed a lot of huddles in the process of starting an online business like hosting, payment gateway integration, logistics and many other things.

Ease of selling online

Being a dynamic entrepreneur, Shubham has made sure that he has kept his eyes on current and future trends and constantly offers something new to his customers. In the past two years, his product range has tripled.

The ease of using Linker.Store for his online store, has ensured that he can focus on his products and leave all the functionality headache. He opines, “Since the last two years we have been selling online, and the journey has been great so far. We started with stationery and mobile accessories and now we are into other segments as well. We are importing many kinds of products as well as manufacturing to provide the latest and largest variety to our valuable clients. GlobalLinker offers full functionality for taking your business online. They help you to sell more, sell faster, and grow faster.”

Dynamic growth

Shubham candidly shares that earlier his physical retail store would get only 2-3 customers per day. But with his online store he gets up to 120+ orders daily. This has led him to shut his offline store and focus on online sales. He shares, “Even during the pandemic I have received a steady stream of orders and in the past two months the increase in sales has been especially heartening. I have also expanded my market reach. Earlier I used to get orders mostly from Delhi and surrounding areas. Now, our brand has a strong footprint in the southern states.”

Moreover, the online store has enabled him to digitise his catalogue and it’s become easy for him to showcase his wide product range to potential customers.

Talking about his future plans, Shubham reveals, “My aim is to have at least 250 orders per day. I also want to venture into B2B wholesaling. Linker.store is the ideal solution for both B2C and B2B selling.”

Advice to entrepreneurs

Shubham’s advice to those who are not yet selling online is simple and direct, “It is always recommended to change according to the time and adapt to the new changes that help your growth. The writing is on the wall. eCommerce is the way of the future.”

Visit the Print Magical online store here – https://www.printmagical.com/

Also read: Udaipur-based turban business with PM Modi as client, now goes online

Disclaimer: This article is based solely on the inputs shared by the featured member. GlobalLinker does not necessarily endorse the views, opinions & facts stated by the member.