
1 Aug 2018, 13:30 — 1 min read
Definition: Tactics are all activities involved in the implementation of a strategy.
Example: When the CEO decided that the firm needed to be more visible in the market, their tactic for achieving that was the hiring of a reputed PR firm.
Business Insight: Great strategy at the CXO level is not enough - the right tactics for execution of the strategy is required from middle management to ensure business success.
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