“If the kirana store next to your house is going digital, why can’t you go digital?”, quips Nilesh Shah, owner of Riddhi Enterprise. His business specialises in the manufacturing and trading of a large array of construction and waterproofing materials. The reason for the phenomenal expansion of Riddhi Enterprise over the past two decades is because Nilesh focuses on customer-centricity and is quick to leverage the prevailing growth opportunities.

Nilesh started Riddhi Enterprise in 1997 with 2-3 products and the business now boasts of more than 300 products. Realising that the future belongs to digital selling, he has recently created a customised online store with GlobalLinker’s eCommerce solution – Linker.store.

In conversation with GlobalLinker (GL) Nilesh Shah (NS) candidly shares why all businesses, big or small, must start selling online.

GL: Tell us about your business. What motivated you to start?

NS: Our company provides total solutions for any construction or waterproofing requirements. We are also into the trading of construction and waterproofing materials. Riddhi Enterprise started as a very small company dealing in just 2 to 3 specific products, but with customer satisfaction as our utmost priority and the will to accept new market trends and products, we currently have a dealership for more than 15 companies with a product range of above 300.

GL: What has been your motivation to take your business online?

NS: Building an online presence is the most important thing now-a-days, as it is the era of digital. My son, Monil Shah, motivated me to create an online store as he understood the importance of an online presence in this cut-throat, competitive market. I did think, what will be the use of putting up such complex construction related materials online, on an eStore. How will it benefit us, as our products are quite technical and we have a huge inventory? My main concern was to categorise our large product range into sections and update them when new products come into the market. But our online store has put all my doubts to rest; it has brought us more business and showcases our entire product range beautifully.

The main aspect that GlobalLinker provides, and no other company provides, is a solution to your every need be it product photoshoot, social media marketing, designing a logo, payment portals, logistics etc. You name it, and they have it!

GL: How did you get to know about GlobalLinker’s eCommerce platform - Linker.store?

NS: We got to know about Linker.store from my friend Kamal Jariwala who works at GlobalLinker. I thought that creating an online store would be a tedious activity and take a long time. But it was very smooth and fast. The store got ready in no time –right from the product photo shoot, designing, categorisation all was done perfectly.

GL: What has been the positive outcome of selling online?

NS: New base of customers have started floating in. We have a huge product range and having a digitised inventory has been a big boon for us. Conversions also took place through proper enquiries. We have been able to reach a larger customer base and can sell our products all over India with the help of the easy logistics and payment gateway setup. At present, around 10% of our total sales comes through our online store and we hope to increase this number significantly, going forward.

GL: Share your thoughts on your eCommerce journey so far.

NS: My eCommerce journey has been a smooth sail – from building a great store to solving all my requirements with no compromise in quality. I would definitely recommend GlobalLinker to one and all. The main aspect that GlobalLinker provides, and no other company provides, is a solution to your every need be it product photoshoot, social media marketing, designing a logo, payment portals, logistics etc. You name it, and they have it!

GL: Your advice to business owners that are not selling online yet?

NS: The kirana store besides your house is going digital, so why can't you go digital? This is the best time to invest your time and money in eCommerce as people have started adopting the digital lifestyle. It's now or never!

Visit the Riddhi Enterprise online store here – www.riddhienterprise.store

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