
13 Jul 2018, 10:29 — 1 min read
Definition: Brand loyalty occurs when a customer develops a preference for a particular company.
Example: Apple Inc. is a large corporation that builds and leverages brand loyalty as it continues to grow.
Business insight: Brand loyalty means people make repeat purchases. Customers who make repeat purchases are a sustainable way of fuelling growth of a business. It is also less expensive than spending on marketing to acquire customers.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Build the biggest and longest lasting brand – YOU
23 Jan 2023, 13:06
Most read this week
Comments (6)
Please login or register to join the discussion