Brand Loyalty - Business concept of the day
Branding & PR
13 Jul 2018, 10:29 — 1 min read
Definition: Brand loyalty occurs when a customer develops a preference for a particular company.
Example: Apple Inc. is a large corporation that builds and leverages brand loyalty as it continues to grow.
Business insight: Brand loyalty means people make repeat purchases. Customers who make repeat purchases are a sustainable way of fuelling growth of a business. It is also less expensive than spending on marketing to acquire customers.
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