18 Sep 2018, 09:30 — 5 min read
Summary: To achieve business growth you need the right resources and insights to help your business reach the success it's capable of. SME Expert Dhananjay Parkhe shares four useful selling techniques to help grow your business.
A sharp decline in the effectiveness of your advertising campaign is usually the first sign that you might need to explore new marketing strategies. Often business owners shell out hard-earned cash to advertise, and the audience does not seem to be interested. Procrastinating until your profits take a real nose-dive and then to start hunting for new marketing strategies is futile.
Are there any fool-proof selling strategies? No more customers walking out with empty hands; no more profits disappearing into thin air. Here are four selling techniques that will help put money in your pocket, enhance your current customer list and hyperscale your business.
1. Make it easy
While the old adage ‘variety is the spice of life’ is true; giving customers too many choices can lead them into indecision and procrastination. It’s a known fact, when customers procrastinate, you lose sale and might lose them forever!
Imagine a customer walks into your shop and is ready to purchase, and suddenly sees several options she/he didn't know existed. They will stop, and then decide...which one? If they are uncertain, well, you lose a sale that was already in your pocket.
Too many choices can overwhelm customers and can cost you sales. Make it easy for your customers to decide, ‘yes, I'll buy it’ or ‘no I won't buy it’. Yes and no objective decisions are a lot easier to make and are more likely to put cash in the drawer.
2. Offer several ways to buy
Options of how to buy a product or service may open up avenues for customers to purchase the product they've decided they need. They say there are different strokes for different folks; your customers don't all use the same methods to buy. It just makes sense that if the method they prefer is available, they'll be more likely to take advantage of it.
Convenience it the key to attracting buyers in today's fast paced society. What will be the fastest and easiest for them -- credit card, phone, fax, internet, or cold hard cash?
3. Keep it simple
Do you remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy that one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!
Don't frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they'll go elsewhere, or just abandon the idea altogether.
4. Follow up
Several online sales platforms always close out the sale with a special buy that is available only at the time of purchase.
How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don't even have to be yours and you can still make a profit!
Affiliate marketing is sweeping the web. Think about it. Would your customers benefit from an e-book that deals with the product they are purchasing? You can offer it to them and let the owner handle the ordering process while you collect the commission. It's as easy as 1, 2, and 3 and profitable too!
Boosting your sales numbers and profits isn't as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb. And just think...they didn't even cost you a penny!
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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
Posted byDhananjay Jay Parkhe
Dhananjay (Jay) Parkhe Global Goodwill Ambassador. Mentor Author Speaker Coach CSR, Advisor, Educator, Independent Director Bengaluru Area, India
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